How Do I Register My Xiaohongshu Account?

Xiaohongshu, also known as Little Red Book or RED, has become one of the leading platforms for overseas users looking to explore Chinese social media, especially in areas like tourism, e-commerce, and lifestyle. Since the pandemic, its popularity has soared, with many travelers turning to Xiaohongshu for inspiration, tips, and product recommendations. It’s now a go-to resource for 80% of travelers who use it for pre-trip research.
For those looking to join Xiaohongshu from overseas, the process is straightforward. Whether you're an individual or a business, we’ll guide you through the steps to get your personal Xiaohongshu account, and if needed, upgrade to a verified business account.
How to Register for a Xiaohongshu Account
Step 1: Download the App
Head to the Apple App Store or Google Play Store to download and install the Xiaohongshu app. It’s available for both iOS and Android devices.
Step 2: Log in Using a Method of Your Choice
You can log in using multiple options such as QQ, Weibo, Apple ID, or your phone number. We recommend registering with your phone number for ease of access, especially for users outside China.
Step 3: Set Your Country and Phone Number
After choosing your country or region, enter your phone number. Xiaohongshu will send you a verification code via SMS. Enter the code to proceed.
Step 4: Fill Out Personal Details
You will need to provide some basic details, including your gender, age, and interests. The interests you choose will help tailor the content that appears on your feed and influence the overall experience. Be sure to pick interests relevant to your personal or business goals.
Step 5: Complete Your Registration
Once you’ve entered all the necessary information, your personal account will be created, and you can start browsing content (Notes) on Xiaohongshu. You’re all set to explore the platform!
How to Upgrade to a Verified Xiaohongshu Business Account
If you're a business or organization looking to leverage Xiaohongshu for marketing or commerce, upgrading to a Xiaohongshu Business Pro account is the next step. This upgrade gives you access to additional features like media buying, live streaming monetization, e-commerce capabilities, and the ability to run giveaways or lucky draws. Note that upgrading to a Pro account requires manual verification and a fee of RMB 600.
Step 1: Access Account Settings
Navigate to your Settings by tapping on the profile icon. Then, select Account Security.
Step 2: Tap ‘Official Verification’
In the Account Security section, select the Official Verification option.
Step 3: Choose the Appropriate Category
If you are a business or tourism destination, select the second option for verification; individual businesses should choose the third option.
Step 4: Provide Business Information
For businesses and tourism destinations, you’ll need to provide details about your business type (e.g., overseas destination, tourism attraction). Individual businesses can choose whether they want to open a store or run media-buy promotions.
Step 5: Submit Documents and Pay the Fee
Fill in the necessary information, upload required documents such as your business license, and pay the verification fee of RMB 600. The verification process typically takes no longer than one month.
Once your account is verified, you will have full access to Xiaohongshu’s Business Pro features, enabling you to engage with the platform in a more professional capacity.
Why Choose Accountboy for Your Xiaohongshu Account Needs?
If you're looking to create and manage a Xiaohongshu account, Accountboy offers a range of services to make the process smoother. From assisting with account registration to providing comprehensive services for verification, content creation, and more, Accountboy can help you manage your Xiaohongshu presence effectively. Whether you are an individual, brand, or organization, we provide tailored solutions to maximize your impact on the platform.
Getting started on Xiaohongshu can open up opportunities for overseas users to connect with Chinese consumers. Whether you are looking for inspiration, marketing solutions, or to simply share your experiences, creating an account is the first step.
If you need additional support or want to upgrade to a business account, Accountboy is here to assist you every step of the way. Visit us today to start your journey on Xiaohongshu.